Are Real Estate Directories Effective Marketing For Real Estate Agents?

When you mention directories most people used to think of the yellow pages or white pages. In the „new world“ of technology and the internet more and more people are turning to online directories. Especially if you’re looking for a product or service that is local or regional. I can’t think of anything that is more local than real estate. An online directory is a great place to turn to when you’re looking for an agent to help buy or sell your next home.

What exactly is it?

A real estate directory is a collection of web sites categorized and organized to make things easier to find. Depending on the type of directory, the information is organized specific to region, agent, type of property, specialty of the agent, etc. There are directories that focus on properties for sale, while others mainly provide a list of local agents. You can find listings for home inspectors, appraisers, contractors, etc – almost anything that has to do with real estate.

Why use a real estate directory?

The internet is now the number one source for home buyers. According to the National Association of REALTORS, approx. 80% of home buyers begin searching for a home online. It is vital to have not only a user friendly web site but also to have a strong web presence. Many REALTORS have web sites and post their listings to online portals like HomeGain,, Yahoo! and many others. Aside from marketing the actual listings, listing your website with directories is an excellent way to help drive targeted traffic to your website. Because these directories have links to and from many web sites that are relevant, it’s far more likely to rank higher in the page results of search engines than any single-realtor site. When you submit your web site to a real estate directory, you’re leveraging the popularity and page ranking of the directory to bring traffic to your website. Another reason to list your website with a directory is potential buyers and/or sellers often search these directories for local agents in their area.

Immobilienmakler Heidelberg

Makler Heidelberg

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